BMC Changes Name to Climb BritainComments Off
The British Mountaineering Council (BMC), the national body in England and Wales for the promotion of the interests of hill walkers, climbers and mountaineers has decided it’s time for a re-brand and will be know as Climb Britain.
Created in 1944, the council was formed to maintain the interests of climbing clubs, primarily the access to mountains, sea cliffs and crags around the two countries.
The aim of the name change was to ensure the new generations of hill walkers and climbers were aware of the BMC / Climb Britain, what it stands for and what it does for the community which we are all part of. With the help from the Sports Council, b-focused and Thinkfarm; ‘Climb Britain’ was created after a 9 month consultation period.
Phased in over the next 12 months, the official launch will take place at the Kendal Mountain Festival on 2nd December to coincide with the 72nd birthday of the organisation.
We at Rated Guides are big fans of the re-brand and associated new logo and wish ‘Climb Britain’ the very best for the next 72 years.
Visit The BMC for more information on membership and the latest news from around the mountain world.